10 Ways to Encourage Nonprofit Supporters to Become Fundraisers
Estimated reading time: 6 minutes
Table of contents
- 1. Make It Easy for Supporters to Fundraise
- 2. Send Fundraising Materials to Supporters
- 3. Improve Communication With Your Supporters
- 4. Offer Recognition and Rewards for Fundraisers
- 5. Hold a Fundraiser Challenge
- 6. Set up a Social Media Campaign for Fundraisers
- 7. Create a Donor Wall or Thank You Page for Fundraisers
- 8. Host an Online Giving Day Specifically for Fundraisers
- 9. Use Compelling Story and Graphics
- 10. Be Transparent
- Wrapping Up
Did you know that nonprofit organizations can raise an incredible amount of money through their supporters becoming fundraisers? In fact, a study by the P2P forum found that peer-to-peer fundraising can account for up to 35% of all donations to a charity.
That’s amazing! If you’re looking for ways to increase revenue for your nonprofit organization, look no further than your supporter base. This article will discuss ten ways to encourage your supporters to become fundraisers and help raise more money for your cause!
1. Make It Easy for Supporters to Fundraise
One of the best ways to encourage supporters to fundraise for your organization is to make it easy for them to do so! Make sure you have a clear and concise fundraising page on your website that outlines how supporters can get started.
You can also offer multiple ways for your supporters to give. Some people prefer to donate online, while others prefer to host an event or sell products. Giving supporters options makes it more likely that they’ll find a method that works best for them and follow through with their fundraising plans!
Include all the steps they need to take and any resources or materials they may need. The easier you make it for them, the more likely they are to follow through!
2. Send Fundraising Materials to Supporters
Another great way to encourage supporters to fundraise is to send them fundraising materials! This could include a guide on how to get started, information about your organization, and anything else you think would be helpful.
As per Donorbox’s guide to launch a peer-to-peer fundraising campaign in organized manner, you can also include tips on how to be a successful fundraiser, as well as stories from other individuals who have raised money for your cause. By sending all of this information directly to supporters, you make it more likely that they’ll feel confident and prepared to start their own fundraiser on your behalf.
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3. Improve Communication With Your Supporters
For any nonprofit, it’s always important to maintain good communication with its supporters. Make sure you regularly update them on your organization’s progress and let them know how their donations make a difference.
You can also use this opportunity to share any upcoming fundraising campaigns or events. Keeping your supporters in the loop shows them that you value their involvement and that their support makes a difference.
This improved communication will also help build relationships with your supporters, which is essential for successful fundraising!
4. Offer Recognition and Rewards for Fundraisers
Everyone loves to feel appreciated, and your supporters are undoubtedly no exception. Be sure to show appreciation to anyone who raises money on behalf of your organization!
There are many ways to do this, such as public recognition (such as on social media or your website), sending personal thank-you notes, or offering rewards for reaching certain fundraising milestones. Whatever method you choose, make sure your fundraisers know that their efforts are not going unnoticed.
This will not only show them that you’re grateful for their help but also encourage them to keep up the excellent work in order to receive more recognition. Always remember, that both verbal and written acknowledgment goes a long way. Saying “thank you” is just the start—be creative in your recognition to make your supporters feel appreciated!
5. Hold a Fundraiser Challenge
People love a good challenge, so why not host a fundraiser challenge among your supporters? This is a great way to get people excited about fundraising and increase competition among participants.
You can set up the challenge however you’d like, but make sure to include some standard parameters for raising the most money within a certain time frame or getting the most people to donate.
Whatever rules you choose, make sure they’re clear and easy to follow. You can also offer prizes for the top fundraisers to incentivize participation further. This is a great way to engage your supporters and get them excited about raising money for your cause.
6. Set up a Social Media Campaign for Fundraisers
Social media is a powerful tool that can be used to engage and excite supporters about fundraising. You can use social media platforms like Facebook, Twitter, and Instagram to promote your campaign, share updates, and thank your fundraisers.
You can also use social media to encourage people to donate or start their own fundraiser. For example, you could create a hashtag for your campaign and ask people to post about their experience fundraising on behalf of your organization.
7. Create a Donor Wall or Thank You Page for Fundraisers
A donor wall or thank you page is a great way to show your appreciation for anyone who raises money on behalf of your organization. This is a place where you can publicly recognize and thank your fundraisers.
You can also use this space to share stories from other individuals who have raised money for your cause. By sending all of this information directly to your supporters, you’re sure to engage and excite them about fundraising.
This is a fantastic approach to let your fundraisers know that their efforts are making a difference and that they’re valued.
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8. Host an Online Giving Day Specifically for Fundraisers
Giving days are a great way to engage and excite your supporters about fundraising. This is an opportunity for people to come together and donate to their favorite causes.
You can use this day to promote your campaign, share updates, and thank your fundraisers. This is also a great time to challenge people to raise money for your cause. For example, you could ask people to donate or start their own fundraiser.
9. Use Compelling Story and Graphics
People are more likely to donate to a cause if they can see the impact their donation will have. This is why it’s important to use compelling stories and graphics to show potential donors the difference their contributions will make.
You can use this approach when reaching out to potential donors or updating your existing supporters on your progress. By showing the impact of fundraising, you’re sure to engage and excite your supporters about your cause.
10. Be Transparent
People want to know that their donations are going to a good cause. This is why it’s important to be transparent about how the money raised will be used.
When you’re clear about how the money will be used, your supporters will likely become fundraisers and continue supporting your organization. This is a great way to build trust with your supporters and ensure that they’re engaged in your fundraising efforts.
By following these tips, you can encourage your nonprofit supporters to become fundraisers for your organization. These strategies will help you engage and excite your supporters about fundraising, so you can reach your goals and make a difference. Thanks for reading!