7 Ways to Impress Your Customers in 2024

Estimated reading time: 5 minutes

The overall success of a business is often attributed to the company’s ability to keep its customers happy.

After all, poor customer satisfaction rates will reflect in your bottom line and your ability to foster loyalty among your target audience – both of which can limit your success quite considerably.

As such, you should always be on the lookout for ways to impress your customers – and here are some effective strategies you can use to achieve that goal.

Develop Your Own Mobile App

Did you know that approximately 70% of sales are made via mobile-branded apps? 

This is because mobile apps allow for a more seamless shopping experience, making it easier for customers to find (and purchase) the products they love. For this reason, those looking to impress their customers in 2024 should consider developing their own app.

If you are unsure where to start with this task, consider using a Project Assessment tool. Designed to bring your digital products to life, you can use the assessment tool to test products ahead of time while also creating a roadmap so that you can track your success throughout each stage of the app development. 

Getting started now means that you’ll be able to launch your mobile app within a few short months! 

Use AI Technology to Your Advantage

While it’s often viewed in a negative light, there are many ways in which AI technology can be used within your daily operations to serve the purpose of improving customer satisfaction. For example, AI communication tools can help ensure that customers receive prompt responses to their messages and emails. 

While many business owners worry that AI communication is too impersonal, technological advances mean that AI tools can now “analyze a customer interaction and understand the customer’s sentiment and intent.” This allows them to alter their communication style accordingly while also providing your customers with the answers they are seeking.  

Continue to Innovate

One of the easiest ways to impress your customers is to continue to exceed their expectations when it comes to the scope of products and services you offer. For example, you should always try to release a few new products each year, whether they’re an improvement upon something you’ve offered previously or something entirely new. 

Failure to innovate could mean that you lose interest among consumers, who are always on the lookout for the next best thing. In short, it could mean that you’re sending once-loyal customers directly to your competitors.

Ask For Feedback

While you may have a strong grasp of who your target audience is, you are not a mind reader. This means that it’s nearly impossible to gauge just how happy (or unhappy) they are without asking them. Fortunately, there are many effective ways to get customer feedback, such as: 

• Asking them outright during your interactions
• Asking for feedback over email or sending out short feedback forms
• Interviewing them
• Hosting focus groups 

In some cases, you may need to incentivize customers to provide you with this kind of feedback or insight. For example, you could give them an exclusive discount code to use next time they buy a product or some free samples. This way, they feel as though they are being properly compensated for their time. It also encourages repeat purchases if they like the products they sample, so it’s really a win-win from a business perspective. 

Be a Little More Personable

Many customers prefer to support brands they feel a strong connection to – and this kind of relationship is often forged through more personable interactions and communication styles. For example, when sending out emails to your mailing list, try to keep the tone light and friendly. This makes the content of your email more engaging and encourages customers to keep reading as opposed to losing interest.

This tone of voice should also be emulated in other online interactions, such as when replying to comments or direct messages. Where possible, refer to customers by name, as this has also been known to strengthen relationships between businesses and customers. 

When customers are shopping in-store, be sure to say hello as they enter and ask if there’s anything you can help them with.

Develop a Loyalty Scheme

Making sure your customers feel appreciated is often key to impressing them. After all, it means that they feel valued by your brand at a time when many businesses view them as a way to make money. 

Fortunately, there are many ways to ensure they feel appreciated. For example, you could simply start by saying thank you during the checkout process in-store or by sending them a quick thank you email after they’ve purchased something online. 

Alternatively, you could develop a loyalty scheme in-store. Again, this could be a system through which repeat customers can access exclusive discount codes, free products or product samples. Your loyalty scheme can also be built into your app!

Improve Your Customer Service Skills

Improving upon your customer service skills can also go a long way toward impressing your customers. However, this is a skill that must be shared by the entire team, which means you may need to organize some company-wide training to take place.

For example, you may want to work on improving your employee’s communication skills, ensuring that they’re always presenting themselves (and, therefore your brand/business) in the best light possible during their interactions with your customers. Conflict resolution training could also be useful when it comes to responding to customer upset or complaints. 

Final Thoughts

While there are many ways in which you can propel your brand toward success in the new year, such as by launching new products or hiring new staff, there’s no denying that keeping your customers happy should be your number one priority.

Fortunately, the advice above should set you on the right path, as it provides you with practical ways in which you can continue to impress your customers. Not only will this improve your customer retention rates and encourage repeat customers, but it could also help you attract new customers.