8 Secret Tips to Improve Your Business Website Usability
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It’s no secret that having a successful website is key to any business. A well-designed, easy-to-use website can increase traffic, leads, and revenue. But what if your website could be even better? Check out these eight tips to improve your website usability and see results in no time!
1. Improve Accessibility
A major step in making your website usable is to ensure that it meets accessibility standards. This includes WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act) compliance.
The WCAG is a set of guidelines created by the World Wide Web Consortium to make web content more accessible to people with disabilities. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including websites.
There are many ways to improve accessibility on your website, including automated tools such as accessibe Widget, accessiBe’s AI-powered accessibility solution. You can get accessiBe reviews that test for both WCAG and ADA compliance.
2. Use Intuitive Navigation
One of the most important aspects of website usability is having intuitive navigation. This means that users should be able to easily find their way around your website without getting lost or confused. There are a few key things to keep in mind when designing navigation for your website:
- Use clear and descriptive labels for your navigation items
- Use drop-down menus sparingly
- Create a logical hierarchy for your navigation items
- Make sure your navigation is visible on all pages
SEE ALSO: Tips For Improving Your Website Loading Time
3. Use White Space
White space, also known as negative space, is the empty space around elements on your web page. It may seem counterintuitive, but using more white space can actually make your website more usable. That’s because it can help to improve readability and make content more digestible. It can also help create a calm sense and reduce visual clutter.
4. Improve Readability
One of the most important aspects of usability is ensuring your content is easy to read. This means using short paragraphs, clear and concise language, and headlines and subheadings to break up the text. You should also consider using fonts that are easy to read, such as sans serif fonts. And make sure the font size is large enough that users won’t have to strain their eyes to read it.
5. Use High-Quality Images
Images are a great way to add visual interest to your website and break up the text. But it’s important to use high-quality images relevant to your content. Blurry or low-resolution images can make your website look unprofessional and be a major turnoff for users. Ensure all the images on your website are clear and of good quality.
SEE ALSO: How to Crop Photos for Better Images
6. Optimize for Mobile
With more and more people using mobile devices to access the internet, ensuring your website is optimized for mobile is vital. This means having a responsive design that looks good on all screen sizes. It also means making sure your website loads quickly on mobile devices. No one wants to wait around for a slow website to load, so make sure your website is fast and responsive.
7. Use calls-to-Action
A call-to-action (CTA) is a text or image that encourages users to take a specific action. This could be anything from signing up for your newsletter to making a purchase. CTAs should be visible and clear, so users know what you want them to do. They should also be relevant to the page they’re on. For example, if you’re selling products on your website, you want a CTA that says “Buy Now” or “Add to Cart.”
8. Improve Your Forms
Forms are an important part of many websites, but they can also be one of the most frustrating things for users. That’s because forms can be tricky to fill out and often require users to input a lot of information. There are a few things you can do to improve your forms and make them more user-friendly:
- Use clear and concise labels
- Make sure the form is easy to understand
- Keep the number of fields to a minimum
Conclusion
By following these tips, you can improve your website’s usability and make it more user-friendly. All these factors will help enhance the overall experience for users and make them more likely to visit your site again.
