How Does the Instagram Explore Feed Work?

Estimated reading time: 4 minutes

To the average Instagram user, the process of finding and following an account may seem simple. The app is designed to be easy to use and straightforward. The point of the app itself is simple too, but not as easy to achieve. If you want to succeed you need to work on gaining Instagram followers which are often done by using a growth service like Growthoid, and these numbers dictate the level of influence you have on the platform. Instagram has turned into a marketing machine, but there are still some aspects of it that are not as clear to the public.

The Instagram Explore feed has been a mystery to many, especially businesses. The feed is designed to show you posts from accounts that are similar to your interests and followers. It’s not always easy to tell if the content will be relevant or useful for your business, but it can offer some interesting insights into how people interact with brands on Instagram.

In this article, we’ll show you how the Explore feed works and give tips on making use of it to grow your audience and increase engagement with potential customers.

What Is the Explore Feed?

The Explore feed on Instagram is a section on each Instagram application that shows people images based on their interests and the pictures which they like. In terms of how it looks, it’s divided into a grid that shows a mixture of images and reels, and when you tap one, you’ll be able to scroll down and see posts that are similar to it as well. You can find it by simply clicking on the ‘Explore’ button on the platform, and the feed will pop up. It’s an endless feed and it is a place where a lot of users find themselves scrolling endlessly so as a business, it should be your goal to appear on that place with your product on display for a wider audience to see.

SEE ALSO: How To Repost On Instagram: 7 Easy Ways To Reshare A Post

How Does It Work?

The Explore feed shows you images beside the three or four interests or niches that you engage with the most when you are on the Instagram platform, scrolling away and just liking and commenting. This has everything to do with the algorithm and it is trained to update itself accordingly if it notices a change in your like patterns and the content you are engaging with daily.

There are several ways for you to navigate the feed – you can start with the pictures and scroll your way through there or you can start with Instagram Reels and scroll through them. There are a lot of pros and cons of the feed and the biggest pro is that it provides exposure to users to a wide range of people as it is open to anyone to view on the Explore page. This can boost your overall reach and as a business, you should aim to get your posts on the Explore page so, naturally, you’ll want to make sure that your users are engaging with your content regularly for this to happen organically through the algorithm.

To get featured on the Explore feed, you can start by:

  • Creating a visually appealing profile which is, of course, bound to draw in a lot of users
  • Uploading high-quality photos as the quality plays a role in whether or not your existing followers will remain faithful and stay followed to your account
  • Posting consistently so that people can see that your account is worthy of following in the first place
  • Using hashtags regularly to draw people in through a form of direct marketing which Instagram provides for most business accounts
  • Following influencers which encourages them to also follow and engage with your content which boosts the look of your account in the eyes of the algorithm
  • Making sure to always stay active by commenting on posts and responding to comments as well

SEE ALSO: How To Use Instagram Stories And Its New Features

Once you understand how the Instagram Explore feed works, you’ll be able to use it to your advantage and do wonders for your account in the long run. Don’t underestimate the power of getting your account on the Explore feed and make sure you always stay up to date with the new trends so that you can see what features are at your disposal to help you grow on the platform on a much wider scale than normal.