3 Benefits of Using Instagram Growth Tools

Instagram growth tools

Estimated reading time: 5 minutes

With over 1 billion people actively using Instagram, today this network is one of the most popular social media platforms. So, it doesn’t come as a surprise that it has become an indispensable tool in the business world when it comes to promotion, communication with prospects and customers, collaboration with other businesses, and so on. 

And with the right people taking care of your Instagram business account, the benefits of the platform are immeasurable.

What Are Instagram Growth Tools?

The benefits of Instagram for businesses sound perfect but to have an account that can take your brand to the next level and boost your sales, you need knowledge that’s beyond what you understand about Instagram using your private account. Without a lot of followers and engagement, your Instagram business account won’t make much of a difference to your business. And this is where Instagram growth tools are brought into play.  

The internet is full of software dedicated to Instagram, for growth, editing, creating better images and videos, adding effects, scheduling and publishing, analysis, and so on. As the name suggests growth tools are supposed to help your Instagram grow. However, when it’s time to choose which one you will use, it’s very important to know what they understand by growth. 

1. More Followers

The biggest problem when choosing a growth service is that a huge part of them use fake accounts and bots, which only inflate your number of followers. Aiming for this kind of growth is a mistake. There is no use of a tool if the growth it brings you is make-believe. What’s more, however large your number of followers, when they are fake, and when engagement is fake, real Instagrammers can see right through it. And this can hurt your brand’s reputation and make you seem unreliable.

By growth, instead, you should mean reaching your target audience, attracting more real users, and increasing your engagement rate. The goal is to have an active account with the right people, who interact with you, who appreciate your content, and who are genuinely interested in what you have to say and what you are selling.

This is what we call organic growth. And luckily, there are Instagram growth tools that can offer you that. You can, for example, check out this Path Social review to learn more about how this tool can help you achieve organic growth.

By investing in a good Instagram growth tool, you will be able to reach the most suitable people for your brand, and that means more real and relevant users will come your way and become part of your Instagram community.

SEE ALSO: How to Sign Up for Instagram

2. More Engagement

There are so many tactics businesses use to increase their engagement rates. However, there isn’t one simple answer instead, it’s always a combination of many things. Some of the things you can do to achieve more engagement include:

  • Post high-quality and relevant content that will educate, entertain, inspire and motivate your audience;
  • Promote your brand in a unique and honest way (let your audience learn more about your brand and who is behind it);
  • Post regularly;
  • Interact with your audience (respond to comments, mention users, etc.);
  • Interact with followers of other accounts within your industry or niche;
  • Use each Instagram feature (Stories, Reels, Instagram Live, etc.);
  • Use hashtags;
  • Collaborate with influencers.

The way Instagram growth tools help you increase your engagement rate is by helping you reach the right people, and bring your valuable and relevant content to them. 

3. Evolving Along With the Platform

Social media networks change all the time. Instagram appeared on the market as a simple photo-sharing app, and in 12 years it has added so many features that it can be very hard to keep up. The way business accounts work, targeting, paid ads, shops, etc., also keeps changing. Apart from that, trends come and go, and not being up to date can cost you your popularity. Keep in mind that losing followers is much easier than gaining them. 

Good Instagram growth tools evolve with the network. They will offer services to help you adapt to any change along the way. With professionals constantly working on your strategy, connecting you with the right influencers, on top of getting your content where it will work best at attracting people. 

SEE ALSO: Which Social Media Platform Is Best for A Low Budget?

Instagram growth tools

Conclusion

You can use Instagram to scale your business, create a community around your brand, build loyalty, attract and retain customers, get feedback and improve not only your content but also the way your company communicates with its customers, and even some aspects of your business, analyze your audience’s behavior and improve your relationship with them. But to get there, first, you need to reach your ideal customers. And the right Instagram growth tool can help you in this endeavor.