Top 5 Proxy Use Cases for Business

Proxy

Estimated reading time: 5 minutes

Businesses equip themselves with a proxy service that offers an adequate proxy for numerous reasons. The primary goal is to mask their personal IP addresses. You may be wondering why it is crucial to hide an IP address with a VPN or a proxy.

Primarily, a proxy’s job is to secure your IP address to allow you to visit each website freely, without it blocking you. Each high-authority website has a special algorithm that checks if you are a bot.

Most businesses need to quickly gather large amounts of data from numerous websites, leading us to the notion of web scraping. In web scraping, proxies play the most crucial role. For example, many satisfied customers have tried out the Japanese Proxy by Oxylabs to solve geo-blockages.

Geo-blockages are part of every credible website and are used to block particular countries from entering them. With the exemplary proxy service, you can enter any location and even send purchase requests multiple times.

Let’s take a closer look at how proxies operate, their basics, and the top five examples of their usage.

Basics of Proxies

A proxy server’s job is to transport data between different protocols on the internet. It’s an intermediary server that connects end-user clients to a particular destination they are keen on visiting online.

In the very essence, proxies provide privacy, security, and functionality, all of which depend on the company’s policy. When using a proxy, e.g., Japanese Proxy, your traffic will flow uninterruptedly and eventually reach your chosen target address.

Next, that address will return like a boomerang through the same proxy server. There are, however, some exceptions to this rule of how proxies work. As a final result, the proxy server will send all the data scraped from the website back to you – that’s the primary role of proxies.

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How They Operate

Proxies operate as security guards for IP addresses and help the following five tasks carry out their intended function:

  • Improvement of your company’s security – a proxy server is a layer of protection that acts as an intermediary between the outside traffic and your server;
  • Carrying sensitive tasks out anonymously – if a potential spy is observing your company, he’ll have a hard time if you’re equipped with a proxy server;
  • Balancing traffic to avoid crashing a server – a proxy server will cloud all your data, enabling your network to handle traffic faster;
  • Monitoring internet activity of employees – with a proxy, every administrator can control which sites can be visited and which devices can enter your company’s network;
  • Improvement of speed and bandwidth – a proxy service increases the speed and saves more bandwidth on your company’s network by compressing all internet traffic;

Top 5 See Cases for Proxies

The top 5 see cases for proxies are:

1. Geo-targeting and Marketing

Many companies work across borders to examine all the markets available. If you want to succeed, you have to understand the economic climate. Yes, country borders don’t exist online, but when you wish to collect data from a new location – there will be blockages.

Proxies play a unique role here; as we’ve mentioned above, they can go around geo-blockages of websites.

2. Testing Mobile Apps

Testing mobile apps manually can be a challenge. Developers, engineers, and quality analysts need to test all apps before placing them on the market. For this task to be successful, setting the proper parameters is the first and most crucial step.

You need to secure all ads, web apps, sites, and codes, where proxies come into play.

3. Developing SEO Tools

Proxies are also used for SEO monitoring to ease access to any country’s ASN, ISP, and IP. By ensuring that your content appears only in the suitable locations and in the correct language, you are on the right track to building a successful marketing strategy.

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4. Data Harvesting

Every company gathers data to a certain extent. They all strive to collect only accurate data crucial for the growth of their business. There are different types of web data harvesting, but regardless of the method, the gathered data must be safe and accurate – hence a proxy server.

5. Data Analysis

Companies such as, for example, travel sites, e-commerce, and retailers constantly analyze data to enhance their profit and daily operations. If the pricing has to go through analysis – each company will price their product compared to competitors’ prices to stay in the game.

Conclusion

Hopefully, you now have a better insight into why proxies are so important, even essential for any task you plan to perform online. Yes, sometimes it can be challenging to find the best proxy service, but the importance of having one shouldn’t stop you from digging a little deeper.

As you’ve also witnessed the five top instances that couldn’t function without proxies, you can see how widespread they are. The basics of how they work and what they are, in the text above, show no quantum physics – just a necessity for everyday use.