SEO Audit: Complete Guide for Beginners

SEO audit

Estimated reading time: 6 minutes

SEO audit and search engine optimization are a set of measures for internal and external optimization of the website to gain a high ranking in SERP. Such tactics lead to traffic increase and expand the client base by bringing conversion and traffic monetization. SEO audit involves an in-depth analysis of the content and adjusts proper marketing campaigns to define the correctness of SEO implementation. It’s also targeted to resolve issues on the Google result page. To summarize, SEO audit deals with issues regarding:

  • Content gaps and discrepancies.
  • Website layout and structure.
  • Technical and on-page SEO.
  • UX implementation.

To keep a website’s SEO visibility stable, it’s important to perform SEO audits regularly by covering not only content analysis but also tuning in a well-considered and strong SEO. Another essential point is to determine what your goals are, which priorities you have, and what revenue you plan to get. By answering these questions, you’ll be able to adjust a proper and effective SEO audit and marketing campaign.

SEE ALSO: 4 Things to Keep In Mind When Performing SEO

To perform a full SEO analysis without losing your site’s position and still stay compatible, it’s recommended to hire a masterful SEO specialist. For example, if your niche relates to legal services, work with an SEO agency that can provide a comprehensive lawyer SEO guide to grow your traffic. Ranking high on Google takes significant effort. So avoid trying to DIY your SEO audit without the requisite technical skills. As the SEO landscape keeps evolving, it’s vital to seek assistance from industry gurus to stay ahead of the competition.

An expert will conduct a comprehensive audit of your website performance by focusing on:

  • Crawlability for search engines.
  • Meta tags and keywords used.
  • The loading speed of pages.
  • Site structure and tags use.
  • Internal and external links.
  • Visual content efficiency.
  • Content duplication.
  • Off-page checking.
  • UX analysis.

As you can see the process of SEO website audit is multi-staging and time-consuming. By skipping doing it, you’ll fail to get your target audience, and search engines won’t consider you as a reliable source. Hence, it’s crucial to conduct all the stages of SEO analysis including on-page and off-page SEO, and its technical part. 

Here we’re going to discuss what is it and how to perform it smoothly to promote your venture, and also what tools or platforms will be useful to cope with this task easily.

Off-Page SEO Audit for Enhancing Your Online Reputation 

When we talk about a full-scale SEO audit, dealing with link building is its integral part. Backlinks, dofollow, and nofollow links are key components of the off-page SEO audit. Having reliable links to reputable sources and other websites can bring you value, thus more users will visit your site and search engines will rank you higher on the SERP.

Backlinks will bring your website traffic, and increase your audience by converting into leads, sales, and stable income. You’ll expand your client and partner network. Moreover, your backlink profile displays who you are, so other sites and search engines can assess your performance and treat you as a trustworthy and credible market player.

However, dealing with links on your own isn’t that simple. Cooperating with an experienced SEO specialist is the right decision, especially if contacting such a strong marketing company as Adsy. The SEO-savvy team will boost your online presence and recognizability by establishing an efficient backlink profile.

Try it out here to see your advancement with an apt marketing strategy and get dofollow backlinks that will turn your site pages into a catchy source of relevant information both for users and Google. 

How does it work and how to define whether you need those links? After the Google algorithm performs analysis, it provides a report on the internal and external links that show your content to other sites and indicate interlinking between articles. The more links are found, the higher the ranking you’ll have in search results.

SEE ALSO: Top Benefits of SEO Content

While dofollow links that point back to your site strengthen your reputation and excellent authority among other sources, there are nofollow links that don’t increase your page’s rank, or assist with SERP placement. Even a well-built site with strong content has nofollow links that don’t hurt its reputation at all.

Nevertheless, you’d better check nofollow links via specialized SEO tools, or ask Adsy experts to insert nofollow links in your texts if you want not to be followed back. Just visit the website, choose which services you need, and get in touch with the Adsy marketer in several minutes.

The SkyTecHosting tech news portal provides a list of worthy SEO tools for thorough content audit by pointing to examples of services each SEO specialist should try to improve their content to the max. Alongside this, Adsy will gladly assist you with a website SEO audit by presenting detailed tutorials and cases on how to implement specific strategies better for your product and niche.

On-Page Analysis As a Core for a Strong SEO Audit

To start with, when you (or an SEO expert) perform an SEO audit, you begin with an on-page analysis that aims to optimize content and improve your website ranking on SERP. At this stage, it’s vital to know what type of content is relevant to meet the public’s needs, learn about competitors’ experiences, analyze their products, and then collect proper keywords and use them throughout the content.

Meta tags, titling, headings, and CPA are also important elements of SEO that help to make your site visible to users and search engines. So, they can assess and rank your site on the result page. The more accurate keywords you embed in the content, the better and higher position you get. That’s why you should think about keywords and their variations without overloading your website too much.

The next point is to do internal linking to make it easier for Google to find the needed pages on your website. Interlinking the pages between each other on your website is an effective way to facilitate the Google crawling process and users’ search for the needed information.

Additionally, it’s preferable to craft HTML and XML sitemaps that help Google find your website’s pages. To be short, an HTML sitemap shows both users and Google crawlers the particular pages they want to visit. It’s like a guide to your site that can be in the form of a drop-down menu or on-site search field.

XML focuses mostly on search engines and assists them in finding the needed pages with the help of URLs. This is a quick way for search engines to move through the whole site to define what content exists there.

Hence, a regular SEO audit is a simple and true solution to define and fix problems with website performance and facilitate its SEO. If you do it constantly, you’ll succeed in increasing your site ranking and reputation among users, partners, and search engines.