Which Social Media Platform Is Best for A Low Budget?
Estimated reading time: 4 minutes
Do you have a brand-new small business and are looking for the most effective ways to market to your audience without breaking the bank? Have you considered marketing on social media but want to know which platforms are the best when you are working with a small budget?
Social media is a way that many people communicate. The top five most popular social media platforms of 2021 are Instagram, Twitter, Facebook, Snapchat, and YouTube. All these platforms have something different to offer their users. For example, YouTube offers video content for all kinds of interests which makes it one of the most popular sites on the internet today.
Other networks like Twitter or Facebook are more about news updates or connecting with friends and family members online. There’s also Instagram which has grown in popularity as a platform for sharing photos and videos among other things such as promoting brands and businesses too. Sometimes we have a limited budget for marketing, and some platforms might be better than others for our goals. Here are a few of the best social media platforms for those with a small budget for marketing.
TikTok
TikTok is by far the most popular social media platform of today. It has over a billion active monthly users and this number is growing quickly. However, while it is incredibly popular, it is not very versatile in what it has to offer, which is only video posting, and it has a narrow demographic of mostly teens and young adults.
If you are trying to reach younger people, this is the perfect platform for this. You can also advertise or market your business for free, or pay for advertising if you choose.
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Instagram is yet another massive social media platform and was the top contender for a very long time. This platform also has over a billion active monthly users, but the demographic is far wider and reaches people of all ages.
It offers all sorts of different features and capabilities which is what has kept the interest of the users, and it also allows for budget marketing based on what you can afford to get more reach on Instagram. When talking about getting more reach and followers, there are many tools and resources you can use to achieve success, so do not hesitate to take a look at WP Dev Shed and find out how to buy followers that actively engage.
Last but not least, we have Twitter. This is one of the oldest social media platforms to still be around and it is still frequently used by over 300 million people every month. Twitter is mostly used by millennials, and this is their average demographic.
Here you won’t reach much of a younger audience, however, marketing is made easy and free on the platform, unless you want to sponsor a post. But even then, it is not so expensive.
SEE ALSO: How To Forge Influencer Partnerships That You Won’t Regret
What Targeting Does It Have?
Choosing the best platform for your business to market on can be tricky, especially since there are so many different social media platforms out there to choose from and they all offer something slightly different. If you don’t know what you are looking for, then it can be hard to choose the right one.
A good starting point when it comes to looking at the various options that you have available to you is to look at the different targeting options it has for when it comes to reaching your specific audience.
This kind of targeting includes geotagging, hashtags, engagement options, and more. The more options a social media platform has to offer, the better, as this means that you have a wider reach and more ways to reach your specific target audience.
What Are Your Goals?
The next thing that you should be keeping in mind is you goals that you have for your marketing and what you want to achieve by posting to social media as your marketing strategy. There are so many different goals that a business can have, and the different social media platforms can offer different results based on the audience you are trying to reach and the functions and capabilities that the platform has when it comes to reaching this specific audience.
Goals can include anything from brand awareness to the kind of reach you get from posting on social media, conversion, how much traffic it drives to your site, how many followers you get, or even how many sales you make in a month.
All of this is important as the different platforms offer something different and sometimes might not allow for you to reach your goal if you are using the wrong one.
