Creative Ways to Stay in Touch with Customers

Estimated reading time: 4 minutes

Opening communication channels with your clients and customers is always a great business strategy. However, the more creative you are here, the more of a window you may have to make a good impression.

Approach things the right way, and you can foster a sacred relationship between your business and those you loyally serve. Your unique spin on things should create a dynamic that is more memorable and long-lasting, with your customer and client relations hopefully standing the test of time because of your actions.

Keep reading to discover the 4 creative ways to stay in touch with clients and customers.

Orchestrate Email Newsletter Campaigns

Email newsletter campaigns can be a great way of defining your company’s brand identity while staying in touch with your loyal customer and client base.

Browse these newsletter examples that showcase what can be gained here, such as promoting new products, announcing seasonal promotions and sales, and building a community around your brand. By following all the guidance on offer, your customers and clients will soon be itching to hear from you and feel a part of your journey once again.

Because of the nature of the email newsletter, here you have a platform to put a creative twist on things. Engaging graphics, interesting stories, snappy catchphrases, smart breakdowns, and statistics – they all benefit from inclusion in an email newsletter campaign. Every organization has its own take on matters here, so explore all your creative options and find your voice.

SEE ALSO: The Importance Of Growing An Email List For Your Small Business

Publishing Fun Promotional Blogs

Most savvy businesses have a blog to call their own.

Here you can publish written features on any topic that is of interest to you. Your topics could be related to your industry, or perhaps branch out slightly and explore recent news or provide thought-provoking opinion pieces. The aim here is to create a steady flow of content that shows your business is alive, thinking, and proactive, while also establishing a characterful presence online.

If you do go this route, make sure to have your comment section turned on (albeit moderated). Additionally, content marketing and social media go hand-in-hand, so provide hyperlinks that, once clicked, enable readers to share your features on social media. Perhaps you could include a call to action at the end that recommends links to further articles on the site also. The more relevant they are to what the user just read, the better, as it may organically nudge them further on their journey of learning and boost traffic on your site.

Promoting Community Content

Creating your own content is one thing but sharing the work of passionate fans can be exceedingly special.

Some customers will go to extraordinary lengths to show their appreciation for firms they feel fond of, so nurturing that side of things could be rewarding. If they feel passionate enough, they may do any number of things, such as:

• Create art – If your line of business is particularly creative in nature, it might be that your fans will compose their own artistic interpretations of your products and services.
• Harness data – Loyal fans wanting to dig a little deeper may create petitions and surveys for more insight into your firm. For example, they may ask fellow enthusiasts of your business what their favorite product of yours is via a Twitter poll.
• Publish reviews online – Whether they create their content on their own website or another domain, some customers may elect to post intricately written and praise-filled reviews online.
• Launch crowdfunding initiatives – Firms falling on tough times recently may well have needed extra support, and ardent customers and clients of them may be willing to pitch in and encourage others to do the same.

Your customer and client community may end up curating their own creative content online about your business. It all may leave a digital footprint, so sharing any praiseworthy links is a great way to improve relations and either begin or facilitate the dialogue around your business. Their creativity should feed into your own as well, and engagement with your firm should increase.

Hosting/Supporting Community Events

Showing some initiative in matters that benefit your local community can do great things for your reputation.

Forbes list building a community at the number one spot on their feature Ten Ways To Successfully Incorporate Philanthropy Into Your Company Culture, and it is easy to see why too. The example they gave involved somebody hosting a networking event for like-minded entrepreneurs, sharing their knowledge, and boosting their prospects in the process. Why not take this idea and run with it yourself?

For example, you could lead your firm in working closely with certain charity groups that resonate with you all in your local area, orchestrating an event together. It could also be fitting to host an event that shares the themes of your business focus, such as a music or food festival. Dabble in community outreach or support initiatives in your area – it all helps to expose your firm to the public eye and establish its presence.