HR’s Role in Driving Business Performance Through Employee Engagement

Employee engagement

Estimated reading time: 4 minutes

Employee engagement is the extent to which employees feel passionate about their jobs, loyal to their organization, and committed to contributing towards its success. Engaged employees are highly motivated and committed to their work, and they tend to perform better than those who are not engaged. Companies with high levels of employee engagement report benefits such as higher productivity, increased customer satisfaction, lower employee turnover, and ultimately, increased profitability.

As organizations increasingly recognize the importance of a well-engaged workforce, the Human Resources department becomes an essential partner in driving business performance through employee engagement initiatives. From recruitment and onboarding to leadership development and performance management, HR can play a crucial role in helping companies create a positive and engaging work environment.

Strategy #1: Hire and Onboard the Right Fit

The journey to employee engagement begins with hiring the right people. HR teams can support employee engagement efforts by ensuring they source and screen candidates who are not only skilled and experienced but also align with the company’s culture and values.

Behavioral-based interview questions, seeking references, and leveraging predictive assessments can help HR professionals gain insight into applicants’ potential for engagement during the hiring process, no matter whether it concerns local office positions or Norwegian job openings.

Effective onboarding is also crucial for engagement, as employees form their initial impressions of the company and its culture during this time. HR must ensure that the onboarding process is thoughtfully structured and new hires feel welcomed, supported, and empowered to succeed.

This is achieved by providing them with clear expectations, role-specific training, mentorship opportunities, and the necessary tools and resources to become productive members of the team. A positive onboarding experience can lead to higher engagement and long-term retention of employees.

Strategy #2: Encourage Career Growth and Development

Employees who see opportunities for learning, growth, and advancement within their organizations are more likely to be engaged at work. HR can foster a culture of continuous learning and development by providing employees with access to learning resources like internal training programs, e-learning platforms, and tuition reimbursement for continuing education. HR can also work with managers to create individual development plans that outline employees’ career goals and the necessary steps to achieve them. This will enable employees to see a clear path for growth within the company, increasing both their satisfaction and their engagement.

Strategy #3:Develop Effective Performance Management Systems

Employee engagement is closely linked to performance management, as employees who receive regular feedback and recognition are more likely to be engaged in their work. HR plays a critical role in developing and implementing performance management systems that promote employee engagement. 

From setting clear performance expectations and objectives to facilitating regular check-ins and offering constructive feedback, HR can help promote a culture of continuous improvement and open communication that encourages employees to stay engaged.

Additionally, effective performance management systems should not only focus on recognizing and rewarding employees for their achievements but also on providing resources and support for their professional development. HR can achieve this by offering coaching and mentoring programs and discussing career aspirations and development opportunities during performance evaluations.

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Strategy #4: Foster a Positive Work Culture

A company’s culture is a critical factor in determining employee engagement levels. HR departments can promote positive work cultures by helping to define and communicate the organization’s values, mission, and vision, and ensuring that they are consistently upheld in day-to-day business practices.

Engaged employees feel valued, recognized, and appreciated. HR can establish recognition programs that celebrate employee achievements and facilitate consistent, genuine expressions of appreciation from leadership and team members.

Additionally, work-life balance is an essential component of an engaging work culture, and HR can drive initiatives that support employees in managing their personal and professional lives effectively, such as providing flexible work arrangements when possible.

Strategy #5: Facilitate Communication and Collaboration

Effective communication is essential for employee engagement, as it enables employees to understand how their work aligns with the organization’s strategic goals and objectives. HR can help promote engagement by facilitating open and transparent communication channels between employees and leadership, encouraging regular updates on company news, progress, and changes.

Employees who feel connected to their colleagues and work collaboratively are more likely to be engaged. HR can foster a sense of connectedness among employees by promoting team-building activities, encouraging cross-functional collaboration, and leveraging technology tools that facilitate communication and collaboration.

By providing opportunities for employees to connect and collaborate with one another, HR can create an environment where employees feel supported and engaged in their work.


The role of HR in driving business performance through employee engagement cannot be overstated. By hiring and onboarding the right employees, supporting their career growth and development, implementing effective performance management systems, fostering a positive work culture, and facilitating communication and collaboration, HR departments can have a significant impact on employee engagement levels.

A highly engaged workforce leads to higher employee productivity, lower turnover rates, enhanced customer satisfaction, and ultimately, improved business performance. Companies that invest in employee engagement and prioritize the partnership between HR and business leaders are better positioned to compete in today’s global business landscape.