"I'll Be Home" commercial recaptures Apple's glory

I’ve previously written that I thought Apple was losing its touch with its television commercials. They strayed too far away from their tried and true formula of simple yet beautiful commercials shot on a white background.

Well guess what? They’re back! The moment I saw this iPad mini commercial I fell in love with it. Besides showing off the full-sized iPad, the iPad mini and the Facetime capabilities on both, it tells a great story. All without ever speaking a word or mentioning a single feature or benefit.

Welcome back Apple.