Ways to Monetize Your Podcast


Estimated reading time: 4 minutes

Are you looking for ways to monetize your podcast? Check out these practical methods to earn money with your podcast.

What are Your Options To Monetize Your Podcast

1. Advertising and Sponsorship

You probably think this method is the number one way to earn money. And, you’re right! Even on vlogging platforms, getting sponsors and advertisers is one of the primary ways to monetize your podcast.

But how do you get these advertisers and sponsors? That’s a good question. You have to understand that not all podcasters can get sponsorships.

If your podcast is your primary platform to promote your own product, then advertising will not work for you. Sponsorships become a lucrative passive income only if your podcast focuses on making content that amuses, entertains, or educates.

Going back to your questions on how to get advertisers, We’ll make another article on everything you need to know about podcast sponsorships. For now, here are a few tips to get ready:

  • With over a thousand podcast streams online, you need to stand out. Make sure you have a brand you truly call your own.
  • Starting your own podcast and having your own identity is one thing, but building a network is another. Whether you join an existing network or create a new one, don’t be afraid to work with people.
  • Once you build your network, grow your platform. The best way to increase your audience is to grow it organically. Once you have a good number of followers, advertisers and sponsors will mostly find you.

2. Creating Courses

One of the purposes of podcasts or vodcast is to educate. So, another way to earn money using this audio program is to create courses. Successful podcasters earn money through the online courses they produce.

If you have skills and you can transfer technical knowledge to an audience who wants to learn, then selling an eLearning genre is for you.

Here are some tips to sell profitable online courses:

  • Assess the skills that are already giving you revenue. If you are already being paid for your time and expertise, then start with that one.
  • You can also check communities like Reddit and see what people are struggling with through the search terms.

SEE ALSO: How to Start Your Own Podcast: Beginners Guide

3. Coaching

Coaching or guiding people for them to get better is another way to monetize your podcast. Yoga, weight loss, keto diet, and other health and wellness topics people are not only willing to listen to, but also willing to pay for.

4. Affiliate Marketing

William J. Tobin started affiliate marketing in 1989. Today, you can earn money when you refer people to buy products or avail services of other people or companies whether in blogging, vlogging, or podcasting.

Look for affiliate programs that you can authentically promote in your content. Aside from mentioning these products or services, it will also help if you have a blog site where your audience can learn more about these mentions or recommendations.

SEE ALSO: Podcast Gear for Beginners and Pros

5. Service

It may sound similar to coaching and creating online courses where you capitalize on your knowledge and skills. But what sets apart is that you offer your service after your content. For example, if you’re an expert in video editing, Facebook ads management, web or graphic design, hosting events, and others.

6. Product

If you are an entrepreneur, you can build a product and use podcasts as a platform to sell your merchandise. We have seen a lot of podcasters selling merch like tees, caps, bandanas, masks, mugs,

Some life coaches also sell journals, pens, vinyl stickers, printables, and ebooks.

Whether you are a new podcaster or still contemplating starting your podcast, these are all possible options to earn money for your podcast.

Take note that monetizing your podcast doesn’t happen overnight. It takes consistency, and hard work plays an important role in any business to become successful.

Do you have some tried and tested ways to monetize a podcast? Share your tips in the comments section below.