Which social media platform is best for your business?
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If you are considering joining some social media websites to promote your business, it’s a good idea to research them first. Unless you have a strong team behind you, it won’t be possible to effectively advertise on numerous platforms, so you’ll want to choose one or two that you can update regularly. Social media can be combined with offline marketing efforts, such as brochure marketing by Print-print.co.uk, to create a really strong campaign. However, every business is different, so the social media platforms that are best for you, may not be ideal for someone else. Keep reading for a list of the best platforms that can be utilized.
Perhaps the most popular social media platform, Facebook is a good platform to join no matter what size your business. With millions of daily users, the advertising potential is huge. However, Facebook shouldn’t purely be used for promoting your products. It should be used to show people that there is a face behind the brand. You can interact directly with your customers and portray your business in a friendly, sociable manner. Facebook does require a long term commitment, but it is perhaps the best social media platform for a business to be on.
Twitter is an ‘in the moment’ social media website that can be useful for announcing breaking news and updates, and answering instant questions from followers. It’s ideal for businesses that want to network with others in their industry, and for businesses that want to interact with people directly. Due to the constant nature of the site, however, Twitter can be a hard social media network to use. You will need to tweet regular and timely updates to see your follower count increase.
YouTube
If you run a business that sells products, YouTube is one of the best social media platforms for you to join. Videos that introduce a new product, show people how to do something, or demonstrate how a product works are popular, and watched by people worldwide. The key to using the site is to create a video that is unforgettable, so creativity is the key. You can include a link to your product or business website underneath each video, which can further increase your advertising potential.
LinkedIn is a social networking website that is predominantly used by businesses and business people. You can create a profile which acts as an online CV, and you can also join groups where you can share your knowledge with others in your industry. It’s an ideal platform for people who want to reach out directly to others in their industry, but it is more professional than the other social media networks on this list, so keep that in mind.
If you sell products, Pinterest is another must-join website. You can simply take photos of your products, upload them to your website, and then let other people pin (or share) them to their own pin boards. Pinterest has a large female audience, and is especially good for businesses that sell visually attractive products, such as food, wedding items, and homeware. Each pin is linked to the uploaders homepage so other users can see where the products are available to purchase.
Remember, not every social media platform will be suitable for your business, so start off by picking a couple and focusing on them at first.
