How to Create Powerful Videos to Boost Your Business Campaign

Estimated reading time: 5 minutes

Great videos are now an essential part of any successful marketing or business campaign. Use the guide below to make sure yours are the most effective and engaging they can be every single time. But first…

What Are The Benefits Of Using Video?

There are many advantages to using videos in your business campaign. For starters, effective videos have the potential to engage viewers more than any other medium, meaning that they’re more likely to connect with your brand and message.  In turn, this promotes trust in your business and brand loyalty, as well as boosting sales.

Next: video content is eminently shareable. On social media platforms, this is a powerful proposition: creating a video with the share factor can have a massive effect on your business’ visibility, help you to connect with new audiences, and drive up revenue. And there’s always the hope, of course, that you could have a viral hit on your hands!

Finally, video has become one of the primary ways that users consume marketing material – and this audience of millions is still growing.

Get The Right Equipment

Depending on the style of the video content you want to create, you may be able to use a smartphone and simple video editing software, or you could need something more than this to achieve the content you’re aiming for.

If the latter is the case, then investing in some good quality equipment is a great idea and is likely to be money extremely well spent. Your video will represent your business, and having it look amateur and featuring, for example, shaky footage or unfocused shots can have a big impact on your brand’s appeal.

If your business budget doesn’t quite stretch to this outlay, you could consider hiring the equipment you need or getting a professional team on board to create the content you’ve planned.

Showcase Your USP

When creating your video, be sure to remain focused on showcasing your USP (unique selling proposition), and never lose sight of this. For example, if you own a restaurant and your business’ USP is that all the food served uses only organic ingredients, then this needs to be the front and center focus of your video.

Have a look here for more details on how to create a product video, including some useful information on some options regarding free video editing software packages available that can help you to create slick, effective, and engaging content, whatever your business budget.

Create Engaging Content

Tied in with showcasing your USP clearly is making sure that you create videos that tell a story in some way to keep your audience engaged. Simply showing various angles of a product, for example, while a voice-over lists its advantages, is unlikely to grab – and keep – a viewer’s attention.

Instead, make the most of the unique potential that video media has to engage with your audience; it’s a great idea to show the customer pain points that your product or service addresses before introducing a call to action. So, in the case of our organic restaurant business, a diner could be depicted trying and failing to find an eatery that caters to their preferences. This serves to strike a chord with viewers who have experienced the same frustration and therefore helps to pull them into the narrative.

At the end of the video, a call to action should be incorporated that encourages viewers to make a reservation at the organic restaurant being promoted by including a link to the website or the menu.

Make A Series

An effective way of maintaining audience engagement is to create a series of videos; this can serve to keep your viewers coming back, enabling you to regularly introduce new products, services, or promotions.

Consider content that will add value to your audience’s day-to-day life. If you run a hardware business, you could think about creating a series of videos that act as how-to guides for a range of common DIY jobs, such as changing the washer on a faucet or building a simple shelving unit, with embedded links to the specific product pages on your online store.

Show Off Positive Reviews

The power of positive reviews and testimonials is phenomenal, so using them in your video content is a great way to build trust in your brand and encourage your audience to follow your call to action. You could incorporate these testimonials through voice-overs or even having real-life footage of your product being used that’s been filmed by a customer. Think about creative ways to include positive reviews in your video that reflect your brand’s message and style.

The Hook

With so much video content floating around, you’ll also need to think about how to entice viewers to click on your specific video. Think about introducing a teaser of just a few seconds long on a loop, or one that asks a question: in the case of the hardware store above, this could be along the lines of “is there a simple way to fix the washer on the faucet without paying for someone to come do it for me?” Using a question to encourage viewers to click on your video link is often a highly effective way to boost your viewing figures.

Get Editing!

And finally, edit your video to perfection. Research has found that videos that last up to two minutes are the most effective at holding viewers’ interest; beyond this, there’s a high drop-off rate, which means your audience could end up clicking away before that all-important call to action at the end.

Using the above guide will help you to create compelling, engaging video content that will help strengthen your brand’s connection with your existing customers while extending your reach to brand new audiences. The power of video content can kickstart a promotion, tell your story, introduce new product ranges or boost visibility – so why not start planning your new video content strategy today!