Why Non-profit Organizations Should Pour Resources Into Developing a Mobile App

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Non-profit organizations often champion causes designed to support the most disadvantaged members of their respective communities. These organizations may make essential services accessible to less fortunate individuals or offer other forms of community support.

To survive and thrive, the aforementioned organizations need to connect with the people in their communities. Mobile apps are among the tools best suited to help non-profit organizations in that regard. By using a no-code app builder, you can quickly create an app optimized for your non-profit organization.

Discover how a mobile app can boost your non-profit organization’s efforts by continuing below.

Mobile Apps Keep Potential Supporters Engaged

Smartphones have become ubiquitous devices, but the degree to which people rely on them may still be undersold. According to Statista, nearly 75 percent of smartphone owners use those devices for chatting, with an additional 71 percent depending on them for sending emails. 61 percent of smartphone owners also use those devices to watch videos. 52 percent of smartphone users also keep up with the news via their devices.

Many non-profit organizations maintain supporter engagement using those channels. With that information in hand, it’s easy to see how a mobile app can benefit your organization.

After developing your organization’s mobile app, you can turn it into your main communication channel. You can respond to supporter questions and concerns using that app. The videos and news releases posted on the app can also make it easy for your supporters to stay up-to-date on the latest developments involving your non-profit.

Plenty of people already use smartphones to complete various daily tasks. Take full advantage of that development by releasing an app dedicated to your non-profit’s efforts.

SEE ALSO: 10 Ways to Encourage Nonprofit Supporters to Become Fundraisers

Mobile Apps Encourage Your Supporters to Provide Financial Aid

One more statistic concerning smartphone usage should highlight why non-profit organizations need to invest in mobile apps. Per that same Statista post, nearly 57 percent of smartphone owners use their devices to purchase products. Things are still trending up when it comes to in-app purchases. According to Allied Market Research, the global market size for in-app purchases is expected to hit $340.76 billion by 2027.

For non-profit organizations, the mobile app’s ability to encourage spending on the part of users is highly beneficial. Since non-profits need consistent financial aid, offering an app that makes it easier for people to lend support would stabilize your earnings stream. You can then use those earnings to move your causes forward.

Mobile Apps Facilitate the Growth of Supporter Communities

Is there a non-profit organization in your area that you consistently support? In all likelihood, you have chosen to support that non-profit because they champion a cause near and dear to your heart. Many people in your area likely feel the same.

Opportunities to interact with those like-minded individuals will probably be few and far between. Outside of organized events, your supporters may not be able to interact with each other. Your mobile app can change that.

Adding community features to your non-profit’s app gives your supporters more opportunities to interact. Those interactions can also lead to your supporters coming up with new ideas that will help your organization’s causes. There is no downside to integrating community features into your non-profit’s mobile app. Keep those features in mind while putting your new app together.

SEE ALSO: How to Improve Your Marketing Efforts

Mobile Apps Improve the Experience for Your Supporters

Running a non-profit organization is more than a part-time undertaking for many organizers. Because of all the work that goes into creating, operating, and growing a non-profit organization, the people in charge often have to take on full-time roles.

Contributing to a non-profit organization can also be a significant question for many prospective supporters. With no mobile app available, you may require them to attend meetings and other events so they can register and make donations. Even if they are interested in lending their support, those same people may be unable to commit that much time to your organization’s events.

Mobile apps relieve your supporters of those obligations. Now that you have an app that can handle registrations, donations, and other transactions, you can make the experience better and more convenient for your supporters.

Failing to capitalize on the usefulness of mobile apps would be a mistake on the part of anyone managing a non-profit organization. Avoid making that mistake by finding a comprehensive and easy-to-use builder that can produce the app you need.